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Welcome to, the home of Techniques of Alcohol Management® seller/server training! TAM® gives owners, managers and staff the tools they need to be safe and responsible retailers of beverage alcohol.

TAM® is an educational program developed by the licensed beverage industry in conjunction with liquor control, law enforcement, highway safety and substance abuse organizations. Created in 1982, TAM® has proven extremely effective at increasing point of sale prevention efforts in the areas of underage purchases, identification procedures in both tobacco and alcohol, serving of intoxicated customers, and recognition of third party sales. provides those in the hospitality industry with a one-stop server training portal, featuring access to online training, in-classroom training schedules, and all the resources needed to keep yourself or your staff fully trained.

To get started, choose either the Business Owner or Staff registration options here.

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 Online Training: Industry-leading server/seller training is now available from any computer 24 hours a day.
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 Find a class near you: Browse our list of upcoming classes in your area to find time and place that suits your needs.
  Become a TAM® instructor:  We are looking for instructors.  Check out the certification process and submit an application if you are interested.